That one kind of success is converting that one time buyer into a customer for life. Everything else is a sideshow to your ultimate goal.
Customer success references ARE just that, buzzwords. Customer success has no clear definition as to end-results. At best customer success is an ideal.
- Customer success as a business model
- Customer success as a company-wide priority
- Customer success as an organization
- Customer success as a profession
- Customer success as a technology
Customer success should be defined by what your company does to acquire and retain its customers.
With the “customer for life” model you can always measure your results.
- What is your customer experience rating (CER) and how can we make that experience better
- How many new customers did we earn today, this quarter, this year
- What percent of customers are retained over 1, 2, 3, 5 and 10 years
- How much did we earn and by how much did we increase profits through customer loyalty and customer evangelism
Become a Customer For Life Company.
