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Monthly Archives: November 2012

Big Data Inferences from the Election

Posted on by Posted in Featured, Technology

 

(more reasons why Romney lost)

Nate Silver, who accurately predicted the outcome of the presidential election, has additional insights. With the importance of technology in elections, Republicans are at a disadvantage. This is because the top technology talent is in areas like Silicon Valley. These individuals are heavily Democratic. The Big Data shows party affiliations, as well as donations all leaning heavily Democratic. These same people are Democratic campaign volunteers.

What can and should Republicans do to try to even the playing field? Is there a fix that would make Republicans more competitive? Is Nate wrong and technology is not that important?

 

In Silicon Valley, Technology Talent Gap Threatens G.O.P. Campaigns

Maximizing Your Lead Conversions

Posted on by Posted in Customers For Life, Featured, Salesforce, Selling

Often organizations lack processes that optimize lead conversions and sales. Success is a matter of planning, implementing best practices and follow-through. In developing a system, consider a flowchart. Learn how to attract new customers and make them customers for life. Convert your customers for life into advocates.

Follow this simple flowchart to start thinking about your system. How would you do it? Consider your processes for campaign management, lead generation, data cleansing and optimization, qualifying, follow-up, lead nurturing and more. Begin your process with a plan. Take the first steps to sustainable growth.

Elections 2012 and Big Data

Posted on by Posted in Customers For Life, Featured, Salesforce

The days of talking heads predicting election outcomes may be over. Big Data received tremendous validation with last night’s election results. Nate Silver of the New York Times correctly predicted 50 out of 50 state outcomes. Mathematical models and predictive modeling have finally come of age. Use similar algorithms in not just politics, but also targeted marketing, sales and a myriad of other application. If you are currently, using salesforce.com and data.com to build customers for life you are already ahead of the curve.

 

CEO: Need to Relate Better

Posted on by Posted in Customers For Life, Featured

If you want customers for life AND loyal employees, learn some basics.  According to Letitia Baldridge who was chief of staff for Jacqueline Kennedy’s White House:

“There are major C.E.O.’s who do not know how to hold a knife and fork properly, but I don’t worry about that as much as the lack of kindness,” Letitia Baldridge told The New York Times in 1992. “There are two generations of people who have not learned how important it is to take time to say, ‘I’m sorry’ and ‘please’ and ‘thank you’ and how people must relate to one another.”

Knowing how to relate to people builds trust and value. Leaders and managers of companies need to understand what it takes to increase loyalty. This is in a bricks and mortar environment as well as through Social Media.