The days of talking heads predicting election outcomes may be over. Big Data received tremendous validation with last night’s election results. Nate Silver of the New York Times correctly predicted 50 out of 50 state outcomes. Mathematical models and predictive modeling have finally come of age. Use similar algorithms in not just politics, but also targeted marketing, sales and a myriad of other application. If you are currently, using salesforce.com and data.com to build customers for life you are already ahead of the curve.