Business managers believe offering efficiency creates customer loyalty. After all, conventional wisdom states that customers want to look at options then make their purchases easily. Certainly, efficiency is a big part of the equation. There is more.
Efficiency allows you into the game. Efficiency is a basic, expected by all customers.
What customers truly want for their loyalty is a superior customer experience. This means continuous communications not only before the sale but also after. Customers also want a personal experience that acknowledges and values their business and support.
Customers want to know that you are not in it for that one time sale. They want to believe that you will service them with care after the sale. Customers crave for relationships where they can truly #BecomeaCustomerForLife.
Think of companies that have earned your complete loyalty. These companies do not take your business for granted. For these companies, it is likely that you are more than a loyal customer. In fact, you are an advocate for that business. Think about how your favorite companies earned your complete satisfaction. Every company can #BecomeaCustomerForLifeCompany. What are some of your favorite companies and brands?
