Most companies know that a positive brand image is important. Branding is also crucial for professional athletes, business professionals and entertainers.
In this brief video Patti Smith the artist and performer talks about branding. Her insights apply to virtually any profession.
- Build a good name
- Your name is its own currency
- Do not compromise
- Do good work
- Protect your work
- Make the right choices
This is a pioneering time. There is no other time like right now, continues Smith. Our time is unique because technology is democratizing self-expression. Everyone
has access they never had before.
What is your brand? Are you fulfilling your potential?
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