Understanding Big Data can increase your sales and protect your privacy. Big Data is not simply data or information. Big Data refers to a way of analyzing a great deal of information by applying artificial intelligence tools. This information does not reside just in your own computer files, such as contact information and purchase history. Big Data refers to tracking information as you surf the web, as well as data captured by Social Media such as Facebook. This information with appropriate algorithms can predict and target consumers, thereby influencing purchases.
Author Archives: bwoelkers
Bad Code Happens…or Should It
We all face programs that do not work as they should. This may be in the form of freezing, slowing down and even crashing. Recently Knight Capital lost $400 million resulting from a glitch in their high-speed computer trading system. Some say that these mishaps are inevitable others say there should be more testing. Why do some apps work great and others not so?
Name the movie, actor and what he is holding.
What Matters Most for Sales – Technology or Social Media
It is not technology. It is not Social Media. What matters most are your core values and strategies that deliver exceptional value to your customers. Your customer driven actions will result in transforming a one-time customer into a Customer For Life.
Great Motivation for Sales
Yesterday, a salesforce.com post reminded me of the greatest movie on sales ever – Glengary Glen Ross. Sales motivation speeches do not get any better. Tony Robbins has nothing on Alec Baldwin.
Blake: We’re adding a little something to this month’s sales contest. As you all know, first prize is a Cadillac Eldorado. Anybody want to see second prize?
Blake: Second prize is a set of steak knives. Third prize is you’re……..