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Author Archives: bwoelkers

Salesforce.com, Consumerization, Social Media and Open Source Strategy

Posted on by Posted in Salesforce, Social Media
Salesforce.com is clearly more than a CRM company. As Paul Greenberg on ZDNet points out in his recent article, salesforce understands that workplace and personal time are not too different. What matters are the user experience and building larger communities of business users and application developers. This speaks to initiatives such as Chatter for collaboration and the recent acquisition of Heroku the open source Ruby on Rails company.
Positioning salesforce as more than a CRM company is obviously good for product differentiation.  Focusing on the “Consumerization” of the workplace will help adoption by making it a seamless experience from social life. Heroku the open source company was purchased for $212 million opening the gates to a vast community of developers that will help salesforce say with even greater confidence “there’s an app for that”.
Read the full Article Here:
http://www.zdnet.com/blog/crm/salesforcecom-dreams-big-and-forcefully-part-i/2294?tag=content;search-results-rivers

Google vs. FaceBook

Posted on by Posted in Social Media

Many believe that FaceBook is a significant threat to Google. It is predicted that FaceBook will earn $1B in 2010. Google has revenues of over $26B. There is an obviously huge disparity there. FaceBook has 500,000,000 active users. What Google has is a more solid foundation (code and biz model) for business. This is more than ‘just users’.

Adwords will grow organically because of support through business apps such as Google Apps, Android and its growing ecosystem, YouTube and Google Earth. There is even tight integration with salesforce.com. Why Google has not purchased Salesforce is an open question for months if not years. While Google has business and monetization at its core, FaceBook is trying to morph into a more business/ sales model. The bottom line seems to be that Google because of reasons  mentioned and its deep pockets is a freight train that is impossible to stop; at least for the foreseeable future. For additional conversations visit: http://www.fool.com/investing/general/2010/08/16/why-google-will-triumph-over-facebook.aspx

Live! Salesforce.com Training

Posted on by Posted in Salesforce, Training

We are excited to announce a better way to get salesforce.com training. www.LiveSalesforceTraining.com delivers personal one to one salesforce.com training to corporate teams globally. Our focus is on achieving quick results by developing custom training programs that are industry and process specific.

Get training that is:

  • Personal, one-to-one
  • Specific to your industry
  • Exacting to your processes
  • Over 24 classes
  • Dedicated Salesforce.com level 2 certified trainer
  • Live in your salesforce instance
  • Online, onsite, or at your office
  • No slideshows, no multiple choice quizzes, just real LIVE training

Typically, teams work with their dedicated instructor who is familiar with the company’s business and methodologies. This approach is more relevant and delivers better results and increased adoption than traditional generic training. Instead of slideshows and multiple answer quizes, LiveSalesforceTraining.com works in the actual salesforce instance. You see, learn, and then do. LiveSalesforceTraining.com delivers a superior salesforce learning experience.

Private Cloud

Posted on by Posted in Cloud Computing

Some enterprise organizations such as Morgan Stanley are building Private Clouds. What is the reason? In their view, Public Clouds still have security and reliability concerns. While addressing some needs of how employees work, Private Clouds will have significant costs affiliated with their development, deployment and support. Companies replacing (or augmenting) legacy systems with Private Clouds are substituting one high cost solution with another. There are more than higher costs at stake for these deployments.

These organizations instead of focusing on innovation that is core to their business are spending valuable resources on building-out technology. This is akin to reinventing the wheel, over and over.

As the web, customer, partner, and vendor engagement methods evolve so must technology change. Therefore continued investment in Private Clouds is an unsustainable model.