More information could be found in the article of the New York Times:
Zuckerberg: Non-Evil Non-Genius?
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Category Archives: Social Media
Google vs. FaceBook
Many believe that FaceBook is a significant threat to Google. It is predicted that FaceBook will earn $1B in 2010. Google has revenues of over $26B. There is an obviously huge disparity there. FaceBook has 500,000,000 active users. What Google has is a more solid foundation (code and biz model) for business. This is more than ‘just users’.
Adwords will grow organically because of support through business apps such as Google Apps, Android and its growing ecosystem, YouTube and Google Earth. There is even tight integration with salesforce.com. Why Google has not purchased Salesforce is an open question for months if not years. While Google has business and monetization at its core, FaceBook is trying to morph into a more business/ sales model. The bottom line seems to be that Google because of reasons mentioned and its deep pockets is a freight train that is impossible to stop; at least for the foreseeable future. For additional conversations visit: http://www.fool.com/investing/general/2010/08/16/why-google-will-triumph-over-facebook.aspx
Twitter Accounts – Do You Need More than One
Many think that IF they are on Twitter or some other Social Network sites, all is well. Well maybe. We must get beyond the hype of the respective brands and not just place the icons on our home page like a fashion accessory. Social Media is a communication channel. Market segmentation and targeting can be effectively implemented if we just use common business sense. We must speak directly to our audience. This means that our message should match the interests of our followers. Salesforce.com does an excellent job segmenting and targeting.
On Twitter alone Salesforce has the following Twitter Channels:
@SalesforceNews
@AppExchangeNews
@AskSalesforce
@Forcedotcom
@SalesforceDocs
@Salesforcejobs
@SalesforceOffer
@SuccessProgram
@SalesforceAPAC
Imagine the same strategy for Toyota having a Prius, Camry, Corolla, Service, Parts, Future Cars Channels… Messages match the interest and we are speaking more directly and more one to one. Traditional business rules don’t get lost with Social Commerce they get amplified.
The Ultimate Mashup – Integrating Google Wave, Service Cloud, Salesforce.com, Social Media
Google just released in preview, Wave, to 100,000 users. What is Wave? Wave is a new collaboration tool. It allows for live sharing via voice, text, photos, videos and maps. Features include real-time editing as the discussion evolves. Google itself does not know where this new technology is going and how it will evolve. What we do know is that it is open source so that many apps can be built on the platform.
Here is a customer service and support piece from salesforce.com:
In the salesforce.com example the integration allows for automated help via a robot then live support from a customer service rep (CSR). Client specific profile information is shared in real-time.
Beyond customer service, one can easily imagine, Google Wave connecting with Twitter, Facebook, LinkedIn, and Skype users with a single logon. This has tremendous implications for cross platform collaboration and uninterrupted productivity. Share without leaving your space.