Developing a Customer For Life means listening and giving customers what they want. Wal-Mart, Frito Lay, Estee Lauder, Samuel Adams and others ask their followers what new products they would like to see. The old way was convening ‘focus groups’. Social Media proves to be more immediate, effective, and having statistically greater significance. Learn how data is leveraged in novel ways to grow customers and sales.
Social Media Are Giving a Voice to Taste Buds
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