More information could be found in the article of the New York Times:
Zuckerberg: Non-Evil Non-Genius?
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Tag Archives: Facebook
Google vs. FaceBook
Many believe that FaceBook is a significant threat to Google. It is predicted that FaceBook will earn $1B in 2010. Google has revenues of over $26B. There is an obviously huge disparity there. FaceBook has 500,000,000 active users. What Google has is a more solid foundation (code and biz model) for business. This is more than ‘just users’.
Adwords will grow organically because of support through business apps such as Google Apps, Android and its growing ecosystem, YouTube and Google Earth. There is even tight integration with salesforce.com. Why Google has not purchased Salesforce is an open question for months if not years. While Google has business and monetization at its core, FaceBook is trying to morph into a more business/ sales model. The bottom line seems to be that Google because of reasons mentioned and its deep pockets is a freight train that is impossible to stop; at least for the foreseeable future. For additional conversations visit: http://www.fool.com/investing/general/2010/08/16/why-google-will-triumph-over-facebook.aspx
Why Cloud Computing
It is amazing that some folks still question the validity of cloud based computing. This doubt was somewhat understandable 10 years ago. Clearly, software as a service (SaaS), Cloud Computing is here to stay. If you still have doubts consider these facts:
- According to IBM global revenue from cloud computing will jump to $126 billion in 2012 from $47 billion in 2008
- Steve Ballmer, CEO of Microsoft, recently said his company is “all in” when talking about Cloud computing
- IBM last week purchased Cast Iron, a powerful Cloud data integration provider. According to IBM: “The acquisition expands IBM’s industry-leading business process and integration software portfolio, which grew more than 20 percent in the first quarter of 2010.” This may not seem like a big deal but s/ he who controls data connectivity wins.
The Cloud delivers agility and on demand productivity. Sales always needed and continues to need up to the moment relevant information to close more deals. Opportunities happen in real-time. Responses to emerging opportunities must be swift and comprehensive in scope. Information must be accessible in the now.
Social media, including Twitter, Facebook and LinkedIn are Cloud platforms for which business benefits have not been fully realized yet. With the advent of connectors such as Salesforce.com Chatter, this may also change. Tell us what you think.
Salesforce.com, Jigsaw and Marketing Automation: What is Missing?
The cloud based data services space is worth $3billion a year. Salesforce announced that it is buying Jigsaw thereby entering this lucrative field.
“With Jigsaw, we’ll make it as easy as Wikipedia to source data, as easy as iTunes to buy data and as easy as Facebook to stay updated as the data changes,” Salesforce CEO Marc Benioff said in a statement. Jigsaw is a supplier of “crowd-sourced” data services.
Every business needs two things, more customers and more sales. Achieving those goals just became easier. Benefits can be realized with the following integrated efforts:
- Demand Generation
- Systems Marketing Automation
- Lead Qualification & Scoring
- Optimizing Marketing
- Lead Nurturing
- Aligning Sales & Marketing with Automation
First you must develop your own special workflows and business processes that align with Salesforce and Jigsaw. After all, marketing is not a spectator sport. You need to do your part. The process has to originate with you and must be specific to your business and customer engagement strategy. Communications can be based on sales stages, driven by product offerings, cross-sell and up-sell, sales channels, etc. In our world of automation, plug and play, and “there’s an app for that” we still need human input. It is not completely self-service.
Tell us what you think.
The Ultimate Mashup – Integrating Google Wave, Service Cloud, Salesforce.com, Social Media
Google just released in preview, Wave, to 100,000 users. What is Wave? Wave is a new collaboration tool. It allows for live sharing via voice, text, photos, videos and maps. Features include real-time editing as the discussion evolves. Google itself does not know where this new technology is going and how it will evolve. What we do know is that it is open source so that many apps can be built on the platform.
Here is a customer service and support piece from salesforce.com:
In the salesforce.com example the integration allows for automated help via a robot then live support from a customer service rep (CSR). Client specific profile information is shared in real-time.
Beyond customer service, one can easily imagine, Google Wave connecting with Twitter, Facebook, LinkedIn, and Skype users with a single logon. This has tremendous implications for cross platform collaboration and uninterrupted productivity. Share without leaving your space.