J. Crew wants to make you a customer for life. The company just added baby clothing to their children, menswear and womenswear lines.
It will be interesting to see how J. Crew builds on their cradle to grave, customer for life branding and marketing.
Will their strategy work? Does J. Crew need to reinvent itself?
Look at their efforts and decide for yourself in the following areas:
- Store layouts and display effectiveness
- Targeting newborns successfully
- Catalog marketing strategies
- Social Media segmentation
- Not diluting the shopping experience with a baby section
- Not alienating their core customers
- Ability to effectively transition from baby to adult
- Clear messaging to different audiences
- Increase square foot revenue
- Lifestyle branding effectiveness
Additional considerations include how J. Crew builds their brand with all engagements. This is at the store level and customer service at all touch-points.
Building a customer for life strategy can be complicated. You also can #BecomeaCustomerForLifeCompany.
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