You can earn your Customer For Life with strategy, process and technology. Many in the marketplace were writing off eBay. Its most recent financials stunned both analysts and investors with their outstanding results. What was the secret? Innovation. eBay recognized the explosion in mobile devices and invested heavily in the platform as a medium. An amazing 90 million downloaded eBay’s mobile app. eBay also connected effortless single-click payments with PayPal.
As Andy Grove, CEO at Intel, famously said, “Only the Paranoid Survive”. eBay is demonstrating that they listen to their customers and provide services that they want. They are vigilant of competitors and seem to have embraced an agile business model. Somewhat tarnished brands such as Yahoo, Facebook and Zynga can also thrive with evolving strategies. Mobile and dynamic thinking should be in everyone’s playbook.